2011年中國電影行業(yè)調(diào)研分析報(bào)告

　　Abstract

　　In 2010， the revenue of China film industry approximated RMB16 billion， an increase of 48%. Currently， box office， which was about RMB 5.7 billion in H1 2011， is still the main revenue source and core impetus for growth of the film industry in China.

　　In the field of filmmaking, 70% of content making is completed or participated by private film production institutions. In 2010, China produced 526 films, ranking third globally, and the film output is expected to increase by 70% year on year in 2011. However, due to little improvement in filmmaking quality and limited number of screens in China （less than 9,000 currently）, only one third of the films produced are available to the audience.

　　In the field of film distribution， there are about 300 distributors in Mainland China， wherein private companies hold 90%， while foreign ones are not yet allowed to participate in this link. The top 10 companies including China Film Group， Shanghai Film Group， and Huayi Brothers occupy over 80% market share.

　　In the field of film screening, Wanda Cinema, China Film Stellar, Shanghai United, etc. occupy top ten spots in recent three years. China has become the fastest growing region in the global IMAX business, by mid-2011, 48 IMAX theatres have been built up, and the number is expected to reach 181 in 2015. It is predicted that in 2011, there will be over 8,900 screens nationwide, including more than 2,500 3D ones.

　　Huayi Brothers is the most well-known comprehensive entertainment group in China and the most noted film production company as well. In H1 2011， the company achieved revenue of RMB330 million and net income of RMB63 million， of which the revenue from films reached RMB141 million. The company introduced Plan H to further push up the box-office receipts， and will release 8 movies in 2012， with the total box-office revenue exceeding RMB2 billion.

　　Poly Bona is the largest professional film distribution company in China. In H1 2011， the operating revenue of the company reached US$36.01 million， with net income of US$1.35 million. The company was listed on NASDAQ Stock Market in October 2010 and its raised funds were mainly used in the acquisition of cinemas and in the purchase of film distribution rights.

　　Enlight Pictures is one of China’s three major private film companies， investing in and distributing more than 15 mainstream movies every year. In 2010， the company realized box-office receipts of RMB314 million， accounting for approximately 5% of the box-office revenue from domestic movies.

　　In terms of box-office receipts, Wanda Cinema ranks as the largest line cinema company, making up around 16% of Chinese film market. In 2012, Wanda plans to expand its cinemas to 120 and its screens to 1,100, so its market share of box-office revenue is expected to surge to over 20%.

　　Contents

　　1. Overview of Film Industry

　　1.1 Authorities

　　1.1.1 the Department of Publicity of the Communist Party of China （CPC） Central Committee

　　1.1.2 SARFT

　　1.1.3 China Film Association

　　1.1.4 China Film Copyright Industry Association

　　1.2 Regulatory Policies

　　1.2.1 Access Licensing for Film Production

　　1.2.2 Administrative Licensing for Film Production

　　1.2.3 Examine Licensing for Film Content

　　1.2.4 Administrative Licensing for Film Distribution and Screening

　　1.3 Film Industry Chain

　　1.3.1 Industrial Chain

　　1.3.2 Major Links

　　1.3.3 Relevance of Upstream Downstream Sectors

　　1.3.4 Film Box Office Revenue-Sharing Scheme in China

　　1.4 Relevant Concepts

　　1.4.1 Digital Film

　　1.4.2 3D Film

　　1.4.3 IMAX Film

　　1.4.4 Film Advertising

　　2. Film Industry Development in China

　　2.1 Development Environment

　　2.2 Overview

　　2.2.1 Position in the World

　　2.2.2 Operating Revenue

　　2.3 Development of China Film Industry

　　2.3.1 Film Box Office in China

　　2.3.2 Single Film Box Office in China

　　2.3.3 Investment

　　2.3.4 Status Quo of Chinese Film Derivative Development

　　2.4 Characteristics

　　2.4.1 Seasonality

　　2.4.2 Regionality

　　2.4.3 Censorship

　　2.4.4 Brand Director

　　3. China’s Film Production Industry

　　3.1 Status Quo

　　3.1.1 Film Output

　　3.1.2 Investment Financing

　　3.2 Competition Pattern

　　3.3 Huayi Brothers Media Corporation

　　3.3.1 Profile

　　3.3.2 Operation

　　3.3.3 Prospect Strategies

　　3.4 China Film Group Corporation （CFGC）

　　3.4.1 Profile

　　3.4.2 Business Development

　　3.5 Shanghai Film Group Corporation

　　3.6 Beijing New Picture Film Co.， Ltd

　　3.7 Poly-Huayi Media of China

　　3.8 Beijing Perfect World Network Technology Co.， Ltd

　　3.8.1 Profile

　　3.8.2 Operation

　　3.8.3 Prospect Strategies

　　3.9 National Arts Holding Limited

　　3.9.1 Profile

　　3.9.2 Operation

　　3.10 ChinaVision Media Group Limited 3.11.1 Profile

　　3.10.2 Business Development

　　3.11 China Mandarin Holdings Limited

　　3.11.1 Profile

　　3.11.2 Operation

　　3.12 Neo Telemedia Limited

　　3.12.1 Profile

　　3.12.2 Operation

　　3.13 China 3D Digital Entertainment Limited

　　3.13.1 Profile

　　3.13.2 Operation

　　3.14 Imagi International Holdings Limited

　　3.14.1 Profile

　　3.14.2 Operation

　　4. China’s Film Distribution Market

　　4.1 Overview

　　4.1.1 Distribution Patterns of Chinese Films

　　4.1.2 Distribution Mode

　　4.2 Market Competition Layout

　　4.3 CFGC Film Distribution and Exhibition Corporation

　　4.4 Huaxia Film Distribution Co.， Ltd

　　4.5 Poly Bona Film Distribution Co.， Ltd

　　4.5.1 Profile

　　4.5.2 Operation

　　4.6 XiYing Huayi Film Distribution Co.， Ltd

　　4.7 Enlight Pictures

　　4.7.1 Profile

　　4.7.2 Dynamics

　　4.8 Orange Sky Golden Harvest

　　4.8.1 Profile

　　4.8.2 Operation

　　4.9 Universe International Holdings Ltd

　　4.9.1 Profile

　　4.9.2 Operation

　　4.10 Mei Ah Entertainment Group Limited

　　4.11 China Star Entertainment Limited

　　5. Cinema Circuits Cinemas in China

　　5.1 Exhibition Market

　　5.1.1 Overview of Cinema Circuits

　　5.1.2 Competition of Cinema Circuits Cinemas

　　5.1.3 Film Price Fluctuations

　　5.2 Status Quo of Cinema Construction

　　5.2.1 Cinema Screen

　　5.2.2 Construction of IMAX Screen

　　5.2.3 Cinema Rank by Box Office

　　5.3 China Film Stellar Theater Chain

　　5.3.1 Profile

　　5.3.2 Operation

　　5.4 Wanda International Cinema

　　5.4.1 Profile

　　5.4.2 Operation

　　5.5 China Film South Cinema Circuit Co.， Ltd

　　5.5.1 Profile

　　5.5.2 Operation

　　5.6 New Film Association

　　5.7 Shanghai United Circuit

　　5.8 GZ. JinYiZhuJiang Movie Circuit

　　5.9 Stellar International Cineplex

　　5.9.1 Profile

　　5.9.2 Operation

　　Charts

　　China Film Industry Value Chain

　　Classification of Film Distribution Companies in China

　　Development Mode and Profit Sharing of China Film Industry

　　China Film Box Office Sharing Proportion by Major Link

　　Box Office Percentages of China-produced Films and Imported Films， 2002-2011H

　　Global Box Office Ranking，

　　Operating Revenue Structure of China Film Industry， 2004-

　　Operating Revenue Growth Rate of China Film Industry， 2005-2011H

　　Film Box Office and Growth Rate in China， 2005-2010H

　　Top 10 Films in China by Box Office，

　　Top 10 Films in China by Box Office， 2011H

　　Investment Events of China Film Industry， 2005-

　　Events of China Film Television Production and Distribution， 2009-

　　Mergers and Acquisitions in China Film Industry， 2004-

　　China Film Capital Recovery Channels

　　Monthly Box Office of China Films， Jan. 2009-Jul

　　China’s Top Ten Regions by Film Box Office， 2011H

　　Films Directed by Zhang Yimou and Box Offices， 1999-

　　Films Directed by Feng Xiaogang and Box Offices， 1998-

　　New Directors and Their Works， 2006-

　　Film Output of China， 2003-

　　Film Production and Exhibition Number in China and the United States，

　　Investment Subject in Film Production，

　　The Second Round Contracting Projects of Beijing International Season，

　　Ranking and Market Share of Major Film Enterprises，

　　Operating Revenue， Operating Income and Growth Rate of Huayi Brothers， 2006-2011H

　　Operating Revenue Structure of Huayi Brothers， 2006-2011H

　　Main Business Gross Margin and Integrated Gross Margin of Huayi Brothers， 2006-2011H

　　Film Exhibition Plan of Huayi Brothers， 2011-

　　Major Films that CFGC Participated Investment and Box Offices， 2009-2011H

　　Major Films that Perfect World Picture Participated Investment and Box Offices，

　　Operating Revenue of National Arts Holding Limited，2008-

　　Revenue of National Arts Holding Limited by Business，2008-

　　Film Business Revenue of National Arts Holding Limited，2009-

　　Operating Revenue of ChinaVision，2008-

　　Revenue of ChinaVision by Business，2009-

　　Revenue and Gross Profit of China Mandarin

　　Revenue Profit of China Mandarin by Business

　　Operating Revenue of Neo Telemedia Limited，2008-

　　Operating Revenue of Neo Telemedia Limited by Business， 2011Q

　　Operating Revenue and Net Profit of 3D Digital Entertainment ，2008-2011Q

　　Operating Revenue of 3D Digital Entertainment by Business，F(xiàn)Y2010H

　　Operating Revenue of Imagi International ，F(xiàn)Y2005 -FY

　　Operating Revenue of Imagi International by Region，F(xiàn)Y2010-FY

　　China’s Film Distribution Patterns

　　Box Office Percentage of China’s Film Distribution Companies，

　　Cinemas of Poly Bona

　　Operating Revenue， Operating Income and Net Profit of Bona，2008-2011H

　　Financing Project of Bona，

　　Film Distribution and Box Office of Enlight Pictures，2008-

　　Operating Revenue and Gross Profit of Golden Harvest， 2009-

　　Operating Revenue of Golden Harvest by Business， 2009-

　　Operating Revenue of Golden Harvest by Region， 2009-

　　Cinemas Construction， Viewing Trips and Fare Levels of Golden Harvest， 2011H

　　Revenue of Universe International，2008-

　　Revenue of Universe International by Product，2008-

　　Revenue of Universe International by Region，2008-

　　Operating Revenue and Operating Income of Mei Ah，F(xiàn)Y2006-FY

　　Operating Revenue of Mei Ah，F(xiàn)Y

　　Operating Revenue and Operating Income of Star Entertainment， 2007-2011H

　　Operating Revenue of Star Entertainment by Business， 2007-

　　China’s Top Ten Regions by Box Office Revenue， 2010-

　　China’s Average Film Ticket Price， 2006-2010H

　　China’s Cinema and Screen Number， 2002-

　　China’s Top Ten Cinemas by Box Office， 2011H

　　China Film Stellar Box Office Cinema Number， 2002-

　　Box Office Growth Rate of China Film South Cinema Circuit Co.， Ltd， 2005-

　　Operating Revenue Operating Income of Stellar International Cineplex， 2005-